If you’d been by the shore of the Sumida River in central Tokyo this past weekend, you would have noticed that it was glowing a distinct shade of blue. That’s because Panasonic decided to kick off the first-ever Tokyo Hotaru (fireflies) festival by sending 100,000 EVERLED light bulbs down the river, both to mimic fireflies as well as to pay homage to a Japanese tradition of floating candles on the water.
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If you’d been by the shore of the Sumida River in central Tokyo this past weekend, you would have noticed that it was glowing a distinct shade of blue. That’s because Panasonic decided to kick off the first-ever Tokyo Hotaru (fireflies) festival by sending 100,000 EVERLED light bulbs down the river, both to mimic fireflies as well as to pay homage to a Japanese tradition of floating candles on the water.